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Translation and subtitling of a video

Denisa Kytová Ciferník21.06.2018 For Customers Reading time: 3 min.
Subtitling of a video using computer

Everyone has surely seen a movie or a video in its original version with subtitles instead of dubbing. We have delved deeper into the process of subtitling and found out why subtitles deserve your appreciation.

Nowadays, cinemas offer a large number of movies with subtitles instead of dubbing. However, many people dislike movies like this. They argue that subtitles spoil their viewing experience. Reading subtitles is less comfortable for people who can’t speak the foreign language and at the same time, it poses a distraction to the people who can speak the foreign language. Another possible argument against subtitling is that it is only an effort to save on the cost of dubbing artists. In spite of that, subtitles have some advantages too. Let’s look at them.

Faster release into cinemas

Subtitling is far less time consuming than dubbing, effectively shortening the time needed to release the movie in many different countries. And we all know the times we live in. We want to buy every new product as soon as possible, ideally the instant it hits the market. That’s the first reason why subtitles are better than dubbing – they can be produced much faster.

Educational function of subtitles

In addition to faster release of the movie or video and the related financial and time savings, subtitles also have a considerable educational function. It may sound funny, especially when you think about what kind of movies the movie industry has produced lately, but watching foreign language movies or videos with subtitles can greatly improve one’s language skills.

Authentic experience

In contrast to dubbing, subtitles add to the authenticity of the movie. Why, you might ask? It doesn’t matter if it’s a movie or an educational video, the picture is more believable when it’s not dubbed, because we can hear the speaker, their natural tone of voice, manner of speaking and accent combined with the energy and emotion put into the speech. People involved in the dubbing business can’t always match the “right” voice to a face.

How are subtitles translated and produced?

Subtitling, especially the translation and production of subtitles, is not as simple as you might have thought. When translating and producing subtitles, producers and clients, who commission the translation and subtitling of videos with corporate content, should follow a few simple rules and principles:

Literalness of the translation and its effect on the subtitle

We often hear that subtitles in a movie or video were translated and used incorrectly, but it doesn’t always have to be the case. Subtitles have to follow certain rules and limitations, based on which the content of the subtitle is adjusted. If there is high frequency of spoken words in a movie or a video, it’s nearly impossible to include every single word in the subtitle. Translators sometimes have to work with all of the content and its meaning and then shorten or reduce it to capture the point. This, of course, has to fit into the length of the subtitle.

When translating the subtitles for an actors’ film or documentary, a similar principle as in literary translation has to be maintained.

Spoken word ≠ subtitle

What’s said on the screen doesn’t always have to be translated word-for-word. It’s related to the aforementioned, but also to other rules we should follow when producing subtitles. For example:

  • Don’t use swearwords or other inappropriate words (even if they’re used in the movie or video);
  • Adapt the content of the subtitles to the target audience;
  • Use standard language instead of slang. (Although this largely depends on the client.)

Length of the subtitle

A subtitle as such has its limitations in terms of numbers of characters. We can divide it into two lines at most and one line cannot have more than 35–40 characters. Otherwise, it could be hard for the viewer to grasp the meaning.

Duration of the subtitle

Another factor, which affects the subtitles, is their duration on-screen. If the subtitle is short, let’s say one word, it should be on-screen for at least a second. If the subtitle is long, it should be on-screen long enough for the viewer to read it. If there are several subtitles in a row, longer utterance or dialogue, we have to time the subtitles so that the viewer can smoothly read them and grasp their meaning.

Graphic and placement of the subtitles

Usually, subtitles are shown at the bottom of a screen and are centred. In rare cases, a subtitle can be shown at the top of a screen, especially when original video contains text (for example subtitles related to the production of the movie). Subtitles are most commonly displayed as sans serif font and white letters without a background. If the video contains too many colours and the subtitles could be missed or difficult to read, we can usually add a black background.

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